Resume
Work
Experience
October 2021 - present
UX Researcher
NTT Data , Barcelona
Working in UX projects for clients such as: CaixaBank, Asisa, Naciones Unidas, Banc Sabadell, Generalitat de Catalunya.
Main responsibilities:
Conduct studies to understand users’ mental models, behaviour, language & needs.
Uncover business requirements and needs.
Development of some benchmark studies for different kinds of projects.
Analyse systems and review analytics to identify usability issues and elaborate requirements.
Test all aspects of human-product interaction and provide both quantitative and qualitative metrics.
Translate findings into actionable insights and recommendations for business, designers and developers.
Main tools used: Benchmarking, Trends Analysis, Expert Reviews, Workshops, Focus groups, Usability testing, User Interviews,, User Journeys, Card sorting, Surveys, Information Architecture, User flows, Wireframes LF
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June 2016 - Oct 2020
Senior AD Operation Traffiker EMEA
Criteo, Barcelona
Responsible for setting up and managing marketing campaign setups to ensure streamlined execution of our advertiser and publisher ad delivery.
Supported account managers based in 10+ local offices for Large Customers in the EMEA region.
Programmatic ad delivery, from setting up ad tags to optimization of advertiser accounts (e.g. avoiding cannibalizing between campaigns, targeting best audiences, choosing best-performing environments, segmenting users).
March 2014 - Nov 2015
Display Advertier Manager Spain
eDarling, Berlin
Managing customer accounts in the Spanish and Chile market.
Identify and coordinate traffic campaigns and launches and creation of new banners, mailings and adtext.
Perform QA and testing pre and post-launch campaigns.
Review performance campaigns using a self-service platform.
Plan and implement processes traffic Banners from beginning to end (launch).
Collaboration with cross-functional teams.
Develop and manage campaigns Twitter for Spain and Chile.
Business development: Introducing brand, organizing and attending trade fairs.
Analysis of the results by type of campaign (CPA, CPL, CPC and CPM).
Jan 2012 - June 2013
Sales & Account Manager Spain
Airbnb, Berlin
Managing a portfolio of accounts.
Building a 'territory' – Spain, Portugal and Andorra.
Contribute to strategic planning in the selection of new business partners.
Leading project management activity as Fraud accounts in Spain.
Respond to queries from specific sales initiatives relevant to their market/clients.
Contribute on a regular basis to internal and external marketing communications.
Education
2021
Master UX/UI Designer
Nuclio Digital School
2012 - 2013
Master Online Marketing and E-commerce
OBS University Barcelona
Cuso Superior Employer Branding and Adquisition Talent
2019
University Barcelona
2005- 2008
Degree Management of Hotels
University Autonoma Barcelona
Primary and Secondary school in English
St. George School
Skills
& Expertise
Design
User-Centered Design, Competitive Analysis,
User Research, Information Architecture, Prototyping Wireframes, Usability Testing, Card Sorting, heuristic analysis, Visual design, User Interview
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Collaboration
Team player, Self-starter, Communicative, Detail-oriented,
Design tools
Figma, Miro, Lookback, Jira, Confluence, Adobe XD, Hotjar, Mural, Invision
Languages
Spanish/Catalan - Native English - Fluent/Proficient
German - Fluent/Advanced B2+ French - Medium B1